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Informa Markets Adds Beauty Pioneer, Premiere Show Group to Growing Luxury Lifestyle Portfolio 

With the acquisition of Premiere Orlando and its sister shows, Informa Markets adds the largest beauty show in the U.S. to its growing portfolio in the region 


(MIAMI, FL) – Today, Informa Markets’ South Florida Ventures portfolio announced an exciting addition to its swiftly growing portfolio of luxury lifestyle brands, acquiring Premiere Orlando, the largest beauty show in the U.S., and its sister shows, Premiere Birmingham and Premiere Columbus, with expectations to further expand the top beauty brand’s footprint.

Informa Markets’ South Florida Ventures portfolio, led by Ken McAvoy, has expanded over the last five years, adding specialist businesses and brands serving the luxury lifestyle sector in the region. This has included the addition of five keystone boating and yachting shows (Yachting Promotions Inc) in 2017, the acquisition of Art Miami in 2019, and a partnership with the National Marine Manufacturer’s Association (NMMA) to run their boating and yachting events, including Miami International Boat Show, last year. The luxury sector has experienced a boon throughout the pandemic, leading to healthy demand for high-end goods and services, and success for the South Florida Ventures portfolio’s platforms.

Premiere Show Group, led by Howard Britt, has experienced quick and significant growth over the last few years, building their keystone show, Premiere Orlando, into the largest beauty show in the nation. The show and its smaller regional counterparts focus on trends in skincare, hair care, nail innovation, and more, welcoming brands like Conair, Eminence Organic Skincare, Light Elegance Nail Products, and L’oreal, and certified professional buyers ranging from spa and salon owners to cosmetologists, estheticians, makeup artists, massage therapists and more.

“We are thrilled to add Premiere Show Group to our portfolio,” said Ken McAvoy, President, South Florida Ventures, Informa Markets. “Under Howard’s leadership, the Premiere team has grown these shows to incredible heights. Premiere Orlando is a perfect fit within our community of art, boating, yachting, powersports and jewelry shows in the region, and we are so pleased to bring these shows and this talented team on board to reinforce our commitment to the Florida region, and to help us continue the growth of one of our highest performing and most resilient sectors.”

This addition also complements Informa Markets’ presence in the global beauty and aesthetics communities, which includes a large beauty portfolio in Asia with more than 12 shows, including the world-renowned Cosmoprof Asia event in Hong Kong, and world-leading aesthetics events in Monaco, Miami and Las Vegas. The addition of the Premiere beauty shows provides new market access opportunities for the international beauty community.

“We are excited to join the Informa Markets family,” said Howard Britt, President, Premiere Show Group. “This is a great opportunity for our community. Informa Markets has tremendous scale and resources, and through this partnership we have the potential to grow our shows exponentially and drive more innovation, connection and commercial opportunity for the beauty industry.”

Mr. Britt will remain with the business in a consulting role, and Ed McNeill, Vice President of Premiere Show Group will lead the team in this next chapter, reporting to Ken McAvoy. The Premiere team will continue to operate out of Orlando, FL. Informa Markets has additional offices in Fort Lauderdale and Miami. Recent economic impact data has shown that Informa Markets brings an estimated $2.6 billion+ to the South Florida region annually.

Premiere Orlando will take place June 4-6 at the Orange County Convention Center. Informa Markets will also host a co-located Tampa Boat Show and St. Petersburg Power & Sailboat Show January 20-23rd, a co-located Miami International Boat Show and Miami Yacht Show coming together as the Discover Boating Miami International Boat Show February 16-20th with nearby Art Wynwood February 17th-21st, and a co-located Palm Beach International Boat Show and Palm Beach Modern + Contemporary art show March 24-27th.

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.