Informa Markets’ Health & Nutrition portfolio, which includes popular trade event brands such as Natural Products Expo, SupplySide and Food Ingredients (FiNA), has launched MarketReady Insights, a new consulting programme which helps businesses interested in marketing products in the U.S. comply with U.S. regulatory requirements.  

MarketReady offers a range of services including compliance, market entry and market acceleration. Customers looking for digital compliance, supply chain security, and product labeling can seek out regulatory advice via the MarketReady platform. Start-ups and companies new to the U.S. market can get expert consultation on market entry and contract manufacturing, and companies looking to grow their business can access information on advertising, substantiation, sustainability, and certifications.  

The MarketReady team works closely with Informa Markets’ NEXT Team so that marketing strategies are not only regulatorily compliant, but bolstered by market trends insights and customer-specific performance predictions from their Concept Lab, enabling businesses to test their product regionally with U.S. consumers before fully going to market. 

The MarketReady team is dedicated to providing personalised, white glove service to customers in an effort to ease process requirements and accelerate the learning curve so more international businesses and start-ups are able to effectively and sustainability enter the U.S. market. The service provides flat rates to ensure compliance is accessible and costs predictable. 

 If you are interested in MarketReady Insights, you can learn more at www.marketreadyinsights.com and reach the team at [email protected]