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Informa Markets Fashion announced the launch of their Fashion for Change incubator programme, a new initiative aimed at reducing barrier-to-entry for talent within the Black fashion community and furthering equal opportunity across the industry. The programme, a partnership with NuORDER, with whom Informa Markets Fashion is launching their inaugural digital tradeshow today, will provide a complementary digital showroom, access to digital wholesale market tools, marketing promotion, as well as individualised mentorship to 10 up-and-coming Black-owned brands. The 10 brands selected will receive complementary access and mentorship through two full seasons of the digital tradeshow, giving them the opportunity to highlight and grow their brands over an extended period of time.
Beyond the showroom space and marketing support, perhaps the most important part of the programme is the dedicated mentorship from a leading fashion executive, a team of which has been sourced from Informa Markets Fashion for Change (IMFC) Advisory Board members – a board comprised of veteran fashion executives from the IMFC committee, NuORDER executive leadership, and other fashion executives such as Felita Harris, co-founder and CEO of ENFORM. Directly paired with an executive for one-on-one support, brands will receive consultative guidance tailored specifically to their business’s needs throughout the duration of their participation in the programme.
With the programme’s process already underway, nine of the 10 brands have already been selected and will be featured in a category-related marketplace when the event launches next week:
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