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Informa Markets is embarking on an exciting journey to evolve and grow their boat show portfolio, announcing an agreement with the National Marine Manufacturer’s Association to operate the Miami International Boat Show and Tampa Boat Show as part of a long-term partnership with the NMMA to create seamless, connected experiences in two of the country’s top boating markets. While the Tampa Boat Show will continue to operate independently under Informa Market’s management, as will the rest of Informa’s shows outside of Miami-Dade County, this announcement results in a landmark partnership, creating the first joint production of South Florida’s preeminent winter boat shows—the Miami International Boat Show, Miami Yacht Show, and Superyacht Miami—creating one of the largest boating and yachting shows in the world.
Set to debut Wednesday, February 16 through Sunday, February 20, 2022 over President’s Day weekend, the joint event—which will carry the Miami International Boat Show name— will deliver enhanced value to participating marine industry businesses, a seamless and unparalleled experience for attendees, and an economic boon to the Miami and South Florida areas.
This partnership is the result of long-standing conversations between the two organizations on how best to serve the industry and cultivate a best-in-class boat show experience. Bringing the events together will offer numerous benefits for exhibitors, visitors, and the greater Miami community. Notably, it translates into unmatched opportunity for the region’s hospitality and service industry that is eager to bounce back from the devastating ramifications of COVID-19. The NMMA brings visitors from approximately 35 countries around the globe to South Florida annually, and Informa is considered the largest single annual customer to the market, hosting several large-scale exhibitions in the region each year. Historically, the Miami International Boat Show and Miami Yacht Show have attracted hundreds of thousands of attendees to South Florida and generated an estimated combined annual economic impact of $1.34 billion.
“For 80 years, the Miami International Boat Show has served as the recreational boating industry’s flagship event and a prized platform to showcase world-class products and innovations to nearly 100,000 people across the globe. With NMMA’s new partnership with Informa Markets, together, we will take the show to the next level and deliver an unforgettable experience for our members, attendees, exhibitors, and the local community for decades to come,” said Frank Hugelmeyer, president of NMMA.
The joint Miami show will allow residents and visitors to streamline their trips to the signature event and participate in a unique experience with never-before-seen attractions and activities. A comprehensive traffic management plan will be developed in collaboration with the City of Miami and Miami Beach to ensure a smooth traffic flow for visitors and the surrounding areas. The MacArthur, Venetian, and Julia Tuttle causeways will offer unrivaled access for guests crossing over to the MBCC, where they will find ample parking on the grounds. Both event locations will have a variety of transportation options for guests, including water taxis, ride share hubs, and public transit modes
“The marine industry is a truly special community, and one we are dedicated to nurturing and growing. This year, despite innumerable challenges, our community proved its resilience, and the passion we have seen from manufacturers and buyers alike has strengthened our resolve to create even more meaningful experiences for boating and yachting professionals and enthusiasts. We are appreciative that the NMMA shares common goals, and we are honored to work with them to enhance our collective events, including an unbelievable week-long experience for recreational and luxury boating enthusiasts in Miami,” said Andrew Doole, president, U.S. Boat Shows at Informa Markets. “We could not have done this without the support of the International Yacht Brokers Association, and we thank them for their commitment to the community. We are ready to bring a safe, memorable and fun-filled event to South Florida next year and are thrilled to be entering this partnership.”
To learn more about the partnership and the combined show, visit www.MiamiYachtShow.com.