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The 34th annual Natural Products Expo East opened today with the announcement of 15 trends industry watchers will spot across all categories at the show including: organic and natural foods; clean beauty and home products; and supplements and ingredients. Hosted by New Hope Network, the east coast’s largest event dedicated to the natural products industry is expected to attract more than 29,000 attendees and will run through Saturday, September 14, at the Baltimore Convention Center.
With more than 1,550 exhibiting companies showcasing products, including 537 brands making their Expo East debut, the 2019 show highlights the companies driving the future of food and wellness. This year New Hope Network’s content and research team will be monitoring the following innovation trends and macro forces shaping the natural products industry. To dive deeper into these trends and view product images, visit the online gallery at newhope.com.
Macro Force: Material Optimization
Brands are adopting reduce, reuse, recycle principles in their business models, resulting in crafty solutions to eke out the most value from ingredients and materials.
Marco Force: Plant Wisdom
Social, environmental, health and animal welfare concerns have dogged animal-based agriculture. Now, brands are meeting consumer demand to replace or reduce consumption of meat and dairy with plants.
Marco Force: Agricultural Communities
More and more brands are engaging in farm production and working to improve environmental practices in their supply systems.
Marco Force: A Life of Vitality
The pressure of modern life means we are feeling bogged down and our full selves are suppressed as we grapple with life’s demands. Consumers seek diets to help stave off and prevent disease, treat conditions and optimize how they feel today.
Macro Force: Modern Conditions
Twenty-first century living has ushered in new afflictions and consumers are learning how to cope with, prevent or cure modern ailments by reading the latest science-backed research or testing alternative products that will do the job.
All Natural Products Expo East badge holders are invited to hear an overview of these trends and how each organic and natural product category and sales channel is performing at The State of Natural & Organic – Leading Perspectives on a Growing Industry session, from 8:45am to 10:00am Eastern Time on Thursday, September 12. Those unable to attend may view the session for free via livestream and follow the #ExpoEastTrends conversation online.
“The rate of change kept pace in 2018 for the U.S. natural and organic products industry,” said Carlotta Mast, Senior Vice President of Content and Market Leader at New Hope Network. “With annual sales now totaling well over $219 billion across the industry, natural and organic has tipped into the mainstream and is now defining the future for food, nutrition and consumer products. Every show fills me with even more optimism that our industry, and the consumers that support it with their purchases, will bring about better health for people and the planet.”