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Better Stands: The sustainable future of events
Created by Informa Markets in 2019, Better Stands is a global program aimed at eliminating stand waste.
To achieve this, we encourage exhibitors and stand builders to replace disposable (single-use) stands with reusable ones, significantly reducing environmental impact.
WHY JOIN BETTER STANDS?
Disposable stands account for more than 60% of the waste generated at events, causing significant environmental problems. Better Stands was created to address this issue, aiming to transform events into examples of sustainability and safety.
Discover how Better Stands is transforming events and participant experiences: small changes, big positive impacts. Watch the video and get inspired!
BENEFITS OF THE BETTER STANDS PROGRAM
Positive environmental impact
Reduction of material waste
Time optimization and increased productivity
Time savings in construction, assembly and disassembly
Cost reduction
Potential reduction of design and construction costs
Safety for all
Increased safety for stand builders, exhibitors, and event attendees
Promotion of your company’s brand
Positive promotion of your company’s brand
Superior quality and long-lasting durability
Investment in high-quality, durable stands
Check out the key numbers of Better Stands’ positive impact
JOIN US ON THIS JOURNEY TOWARDS A MORE SUSTAINABLE FUTURE FOR EVENTS
What makes a stand a Better Stands stand?
All stands at Informa Markets events are classified into three levels: Better Stands Bronze, Silver, or Gold, based on the use of reused and recycled materials.
All elements at a given level must be reused or recycled (Gold level) to achieve that classification. If a stand does not reuse all elements at the Bronze level, it is classified as in progress (discarded).
Who can participate?
All exhibitors and stand builders participating in Informa Markets events have their stands automatically evaluated.
Catalog of Sustainable Booth Designs
Check out our catalog of sustainable booth designs and offer your clients an even more memorable experience!
Better Stands support through Concierge Prime.
The Concierge was specifically designed to allow exhibitors to focus their efforts on what really matters: generating business, strengthening relationships, and increasing brand visibility. Our goal is to revolutionize the exhibitor experience, eliminating operational concerns and maximizing results.
Better Stands Consulting
One of our main offerings is Better Stands consulting, provide specialized guidance from the initial concept development of the stand to final execution, ensuring that your presence at the exhibition meets the highest standards.
Benefits
• Reduced workload for your internal team
• Centralized organization of deadlines and deliverables
• Cost reduction through group negotiations
Concierge Prime ensures complete integration of your exhibition strategy while offering a superior Better Stands experience.
Check out the example from Better Stands consulting:
Tips for Choosing Your Stand Builder
When choosing a stand builder, it is essential to ensure that it meets specific legal, operational, and technical requirements to guarantee the quality and safety of the project.
Required Documentation
• CNAE (National Classification of Economic Activities) or Articles of Incorporation - proof that it operates as a provider of scenography and assembly services
• Active Registration with CREA or CAU (Council of Architecture and Urbanism)
• Certificate of No Debts (CND) - must be valid until 2026
• Legal Technical Manager - professional duly qualified to be responsible for the services performed
Structure Assessment
• Suitable warehouse - appropriate space for stand construction
• Compatible infrastructure - equipment and facilities consistent with the complexity of the contracted services
• Pre-assembly process - testing phase to identify and correct adjustments before final delivery
• Safety standards - adequate health and safety conditions for all teams involved
Reputation and History
• Client and supplier references - verification of Proven experience, best practices, and delivery capacity.
Following these guidelines ensures safer contracting processes and provides greater reliability at all stages of booth design projects.
Another tip is to visit the website of ABRACE – the Brazilian Association of Scenography and Booths. Many booth builders have Quality and Sustainable Management certifications, the latter aligned with the Better Stands principles.
Evaluation Steps
Explore the examples and get inspired
Discover how sustainable practices can combine design, creativity, and efficiency, reduce environmental impact without sacrificing aesthetics and functionality, and guarantee a memorable experience for visitors
ITPC (Indonesian Trade Promotion Center - Centro de Promoção Comercial da Indonésia)
Food Ingredients South America 2025
Better Stands Gold Level
FAQ
A reusable (non-disposable) stand is built with materials designed to be used many times.
There are almost unlimited variations of multiuse exhibition stands for all desired sizes and looks. The cost of these exhibition stands is usually lower than disposable ones, helping reduce expenses and resulting in a better investment in the long term.
A pre-built exhibition stand arrives at the event in pieces ready to build, reducing the need for on-site work. At the end of the event, the stand is dismantled into parts and stored for reuse at other events.
For the environment and all Informa Markets event participants:
- Positive environmental impact: fewer wasted materials
- Safety of everyone: Safer for contractors, exhibitors, and visitors at Informa Markets events
- Reduce design and construction costs
- Save time when constructing, building, and dismantling
- Promote your company’s brand in a positive way
- Investment in higher quality and durability stands
Many disposable stands are built with MDF, which cannot be recycled and releases carcinogenic dust particles when cut.
Once used, MDF can only be disposed of in landfills or incinerated. Therefore, it does not meet the Better Stands requirements.
However, some prefabricated stands can be made from wooden inventory panels, which are reusable and would therefore meet the new regulations. For explanation purposes, the contracted contractor must send details of the materials used.
The costs of a Better Stand vary according to the stand’s size, design, and materials used. However, Better Stands are usually as costly as traditional stands. In many cases, Better Stands can be more cost-effective in the long term as the stand can be reused in other events.
Design options for Better Stands are unlimited. Stands can be customized to meet the specific needs of each exhibitor. Many companies offer design and construction services for Better Stands.
Informa Markets recommends some contractors that already meet the Better Stands criteria:
- GL Events Live: www.gleventslive.com.br
- Apollo Eventos: www.apollo-eventos.com
- USET: www.uset.com.br
Find more contractors on the ABRACE (Associação Brasileira de Cenografias e Estandes, Brazilian Association of Scenography and Exhibition Stands) website: www.abracce.com.br/associados/
If your stand does not meet the Better Stands criteria, you may be requested to change the project or have your participation rejected. Therefore, your stand will be classified as in progress.
All the stands at Informa Markets events will be assessed on whether they practice sustainable actions in their projects. They will be classified as Better Stands Bronze, Silver, or Gold or may be considered disposable. Therefore, they will not participate in the Better Stands program.
Yes, at events in other Informa Markets countries that have already implemented the program, the results have been very positive.
- Significantly reduced environmental impact. The amount of waste generated from the events was drastically reduced.
- Increased exhibitors and visitors satisfaction: Exhibitors and visitors were satisfied with the program and appreciated the commitment to sustainability.
- Improved event’s image: The event was seen as more sustainable and responsible, contributing to its positive image.
Better Stands can help you attract more customers in several ways:
- Showing your commitment to sustainability: Customers look for companies that care for the environment. When participating in the Better Stands program, you will show your commitment to sustainability and attract customers who appreciate these practices.
- Associating your brand to a positive image: The Better Stands program is well-accepted by the public and the media. By participating in the program, you will associate your brand with a positive image of sustainability and social responsibility.
- Standing out from competitors: Most competitors are not participating in sustainability programs. By participating in the Better Stands program, you will stand out from competitors and show that your company is innovative and committed to the future.
The periods for application and approval for the Better Stands Program vary according to each event. For specific information about the deadlines of the event you want to participate, refer to your event’s contact persons or contact the Better Stands team.
Contact Brazil: [email protected]
Contact Mexico: [email protected] and [email protected]
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