A pre-built exhibition stand arrives at the event in pieces ready to build, reducing the need for on-site work. At the end of the event, the stand is dismantled into parts and stored for reuse at other events. 

For the environment and all Informa Markets event participants:

• Positive environmental impact: fewer wasted materials
• Safety of everyone: Safer for contractors, exhibitors, and visitors at Informa Markets events
• Reduce design and construction costs
• Save time when constructing, building, and dismantling
• Promote your company’s brand in a positive way
• Investment in higher quality and durability stands

Many disposable stands are built with MDF, which cannot be recycled and releases carcinogenic dust particles when cut.

Once used, MDF can only be disposed of in landfills or incinerated. Therefore, it does not meet the Better Stands requirements.

However, some prefabricated stands can be made from wooden inventory panels, which are reusable and would therefore meet the new regulations. For explanation purposes, the contracted contractor must send details of the materials used. 

The costs of a Better Stand vary according to the stand’s size, design, and materials used. However, Better Stands are usually as costly as traditional stands. In many cases, Better Stands can be more cost-effective in the long term as the stand can be reused in other events.

Design options for Better Stands are unlimited. Stands can be customized to meet the specific needs of each exhibitor. Many companies offer design and construction services for Better Stands.

Informa Markets recommends some contractors that already meet the Better Stands criteria:

• GL Events Live – gleventslive.com.br 
• Apollo Eventos – eventosapollo.com​
• USET – uset.com.br
• Octarte - octarte.com.br/

Find more contractors on the ABRACE (Associação Brasileira de Cenografias e Estandes, Brazilian Association of Scenography and Exhibition Stands) website: www.abracce.com.br/associados/

If your stand does not meet the Better Stands criteria, you may be requested to change the project or have your participation rejected. Therefore, your stand will be classified as in progress.

All the stands at Informa Markets events will be assessed on whether they practice sustainable actions in their projects. They will be classified as Better Stands Bronze, Silver, or Gold or may be considered disposable. Therefore, they will not participate in the Better Stands program.

Yes, at events in other Informa Markets countries that have already implemented the program, the results have been very positive.

• Significantly reduced environmental impact. The amount of waste generated from the events was drastically reduced.
• Increased exhibitors and visitors satisfaction: Exhibitors and visitors were satisfied with the program and appreciated the commitment to sustainability.
• Improved event’s image: The event was seen as more sustainable and responsible, contributing to its positive image.

Better Stands can help you attract more customers in several ways:

• Showing your commitment to sustainability: Customers look for companies that care for the environment. When participating in the Better Stands program, you will show your commitment to sustainability and attract customers who appreciate these practices.
• Associating your brand to a positive image: The Better Stands program is well-accepted by the public and the media. By participating in the program, you will associate your brand with a positive image of sustainability and social responsibility.
• Standing out from competitors: Most competitors are not participating in sustainability programs. By participating in the Better Stands program, you will stand out from competitors and show that your company is innovative and committed to the future.

The periods for application and approval for the Better Stands Program vary according to each event. For specific information about the deadlines of the event you want to participate, refer to your event’s contact persons or contact the Better Stands team.

Contact Brazil: [email protected]
Contact Mexico: [email protected]