The Informa Markets Brazil team have joined forces with fellow industry professionals from NürnbergMesse and Reed Exhibitions to help over 1,000 local families during the Covid-19 pandemic.

The initiative, titled ‘Juntos Por Quem Faz Acontecer’, or Together For Those Who Make It Happen, was set up in order to support local exhibition industry builders, suppliers and other professionals who have been left without income by the outbreak.

Working together, the three events organisers campaigned hard to raise enough funds to supply the monthly production and distribution of 1,000 baskets containing food, hygiene products and other essentials.

Thanks to the support of Expo Center Norte and Transamerica Expo Center, the team have been able to package and hand out the baskets every month, following all health and safety measures while doing so.

The venture has proven a challenging one, but the team have remained positive throughout.

“From the beginning, we knew how difficult it would be to raise funds for this campaign, but when we think that our attitude is making a difference in the lives of each of the hundreds of families, we decided to take a chance and continue,” says Anabela Gomes, Project Coordinator at Informa Markets.

The team’s efforts were further boosted by some additional support from Informa’s Walk the World campaign, which made a donation to Juntos to recognise the Brazil team’s efforts in their recent #Take5 challenge.

If you’d like to make a donation to the campaign, you can do so here.

Vamos, Team Brazil!