Steven Ekstract of Informa Markets discusses the luxury market

Steven Ekstract is the brand director of the global licensing group. With more than 20 years of experience in the licensing industry, he has seen it evolve and witnessed the challenges it has faced. In the Q&A with WWD, Ekstract explains how brands are shifting marketing and media expenditures, how the concept of luxury is changing, and how licensing can help luxury brands overcome these challenges.