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John is the President of Advance, Informa Markets. He joined UBM in 2013, which combined with Informa in 2018. In his role, John is responsible for the expansion of Informa Markets’ digital services. Prior to his current role, John was Managing Director of UBM Amsterdam, and was responsible for global trade exhibitions and online activities, primarily in Food and Pharmaceuticals. Prior to joining UBM, John held senior management positions at VNU/Nielsen, both in Europe and in the US. John received his MBA in Business Administration, with a specialisation in Marketing Management, from the Erasmus University of Rotterdam and the Community of European Management Schools.